Products / Case study
dvn
Links and growth
You posted it everywhere. Now see what worked.
dvn gives every platform its own short link, so clicks from your Short, your Reel and your TikTok never blur together. Add a link-in-bio page, QR codes and analytics that see through in-app browsers. Free forever, with an optional Premium plan.
- Platforms
- Web
- Status
- Live · Free and Premium plans
- Built by
- Devian Labs, in-house
- Stack
- Next.js 16, React 19, MongoDB Atlas, better-auth
01The problem
“You posted it everywhere. Now see what worked.”
You post the same offer as a YouTube Short, an Instagram Reel and a TikTok, and put one link in all three. The clicks land in one number, and the analytics can't tell you which post worked. Instagram and TikTok open links in their own in-app browsers, so many visits arrive with no clear source at all.
Creators, marketers and local shops needed per-channel numbers without a marketing team's budget: no spreadsheet of hand-tagged links, and no ads or countdowns between the visitor and the page.
02What we built
The product.
Short links
Links at dvn.best/<slug> with automatic UTM tags that never overwrite your own, and instant redirects with no ads, countdowns or waiting pages on any plan.
Campaigns
One destination with a short link for each platform, from YouTube Shorts and Instagram Reels to WhatsApp, email and print, ranked by clicks and unique visitors.
Link-in-bio pages
A page at dvn.best/@handle with your buttons, socials and videos, tracked clicks and a choice of themes.
QR codes
PNG or SVG in your colours and logo, with scans counted separately from clicks. A free generator and a UTM builder need no sign-up.
Analytics
Country, city, device, browser, operating system and referrer for every link, with Instagram, TikTok and YouTube in-app browsers recognised.
Premium controls
Password protection, link expiry and click limits, iOS and Android targeting, custom social previews and CSV export.
03Under the hood
The engineering we own.
- 01
Counting visitors without identifying them
Unique visitors are counted with a hash that rotates daily. Raw IP addresses are never stored, bots are excluded, and location comes from the host's request headers.
- 02
In-app browser attribution
Clicks from the Instagram, TikTok, Facebook and YouTube in-app browsers are recognised and credited to their platform, so they don't pile up as direct traffic.
- 03
Subscriptions in rupees and dollars
Razorpay Subscriptions handle UPI Autopay and cards in INR and international cards in USD. A plan is created the first time anyone checks out at a new price, so existing subscribers keep theirs, and webhooks cover charges, failures and refunds with alerts for duplicate charges.
- 04
An affiliate programme with clawbacks
Referrals are credited for 60 days, the customer gets 10% off the first payment and the affiliate earns 15% of payments in the first 12 months. Commissions are held for the 30-day refund window, and refunds after a payout become a clawback on the next one.
- 05
Its own growth funnel
An admin console tracks visitors to signups to activation to checkout to paying, by channel, campaign and country. It measures dvn's own marketing pages only, never creators' links or bio pages. Pricing, plan limits and themes are editable without a deploy.
- 06
A read-only MCP server
Behind a bearer key, tools such as growth_report, revenue_report and top_links let Claude answer questions about the business. Auth data is never readable, link password hashes are stripped, and writes are refused.
04Key decisions
No ads in the redirect
A short link should get the visitor to the page. Redirects are instant on every plan, including Free.
Visitors are counted, not tracked
No cross-site tracking, no raw IPs, and deleting an account deletes its data.
Priced for creators
Free forever with 25 links, 3 campaigns and a bio page. Premium is ₹490 a year, with no card needed to start.
Honest about the gaps
Custom domains aren't available yet, so links use dvn.best. Device targeting, password protection and CSV export are Premium only.
05Where it is today
Live · Free and Premium plans
dvn is live at dvn.best with Free and Premium plans. Custom domains aren't available yet.
For your project
Need something like dvn?
The team and the engineering behind dvn are available for client projects and long-term partnerships.
Web applications
Products, dashboards, admin consoles and storefronts in React and Next.js, fast and search-friendly.
AI agents and MCP
MCP servers, agent tooling and LLM features with structured output, built with permissions in mind.
Backends and APIs
APIs, auth, databases, sync engines, security rules and edge workers, designed to be secure and cheap to run.
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